YouTube Vanced thiab neeg feem coob yuav yees duab miv ua si piano. Tab sis ntawm cov paub tseeb hom ntawm me-coj mus muag lag luam tus neeg, lub npe conjures txhua lwm yam duab: phiaj xwm ntsuab xwm.
Cov neeg ua lag luam tuaj yeem tawm suab zoo li lub koom txoos nrog koom nrog kev tuaj koom ua ke, txaus tiag. Xws li, scott imbrie, tswv ntawm qhabnias youtube skateboards, ib hom tshuaj uas tau muab coj los ua ntau nyob rau nws qhov youtube nyob ntawd, hais tias lub platform zoo dua rau cov neeg lag luam tshaj li txawm tias yog fb.
Muaj lwm tus youtube proselytizer yog jeffrey sib raug zoo, tus thawj coj xov xwm tshaj tawm rau orabrush, ib tug provo, utah-based lig hais txog kev saib xyuas uas tam sim no parlayed hauv kev ua tiav ntawm kev ua tiav youtube suab duab mus rau hauv lub teb chaws faib khoom ntawm walmart. Daim duab thaij duab muaj kev lom zem, uas koom nrog youtube hauv 2005 thiab orabrush, uas tau rho nws thawj qhov youtube video hauv 2009, tau lho ua ntej ntawm txoj kev nkhaus, txawm li cas los xij youtube tseem yog thaj chaw ci ntsa iab kom tso tawm lossis tsim kho lub cim.
Hauv qab yog ob peb lus qhia los ntawm cov neeg ua lag luam uas muaj vam meej hauv youtube, ntxiv rau ob peb los ntawm kab kev shackleton, Tus thawj saib xyuas khoom lag luam rau youtube (thiab, yog lawm, ib tug txheeb ze nyob deb ntawm cov nrhiav ncej hlau ernest shackleton).
Yuav ib co kev tshaj tawm
Ntawm tus as khauj uas koj daim vis dis aus yuav tam sim no tsis mus rau ntawm nws tus kheej (lossis txhua), koj yuav tsum nco ntsoov yuav qee cov kev tshaj tawm hauv youtube. Ua tsaug, tus nqi yog qhov tseeb heev hauv kev sib piv rau adwords. Harmon hais tias tsim nyog tshawb tawm tam sim no tshaj tawm hauv youtube tab tom mus 50 xaj raws li nyem vs. $1.50 xwm yeem nrog nias ntawm adwords. Uas tau teev, koj tsis txhob tog ib qho hmoov zoo rau hauv nws. Nyob rau hauv orabrush lub hnub thaum ntxov, lub koom haum tau siv $30 ib hnub nyob rau hauv kev tshawb nrhiav youtube.
Txawm hais tias orabrush tau muab ntau yam ntxiv rau nws cov phaw tom qab. Harmon hais tias koj tseem yuav ua zoo zoo nkauj niaj hnub no kev yuav khoom “tshaj tawm cov yeeb yaj kiab,” cov hauj lwm tshaj tawm thaum koj ua qhov youtube nrhiav. Txawm li cas los, tsis xaiv qhov koj siv rau kev tshaj tawm lag luam, ua kom paub tseeb cov ntsiab lus cov khoom siv yog siv rau qhov lus nug. Google yuav pib qhov kev ua haujlwm tshaj tawm rau qhov ntawd.
Tsis txhob xav tias koj cov video hloov mus kis
Koj puas tau npaj kom loj hlob los ua cov hauv qab no orabrush? Kab tias nws yog lub sijhawm los kho koj cov kev cia siab. Harmon helpfully yam uas 48 cov sijhawm video yog thauj rau youtube txhua feeb, kom koj yuav yog qhov zoo dua qhov mus twv txiaj powerball dua li saib koj qhov clip hle.
“Peb txhua tus uas xav tias lawv yuav mus thaij video tsiv los ua si lom zem hauv youtube yog ua npau suav,” hais haum. “Piv txwv puag hits, tam sim no tsis domestic khiav.” Cov xov tooj tsis muaj naj npawb tsis yog qhov tseem ceeb uas ncav cuag cov neeg yuav khoom zoo, yog li tsis txhob freak yog tias koj tsis nyob ze ib lab kev pom.
Siv lus, cov pob kub thiab a / b kuaj xyuas raws li koj lub koom haum nco qab
Nyob rau hauv rooj plaub koj qev ib madison avenue ad lag luam kev lag luam los khiav ib qho chaw tv. Lawv tej zaum yuav mus raug tus ad rau pawg neeg soj ntsuam xyuas. Tab sis yog tias koj yog tus tshaj tawm diy me, koj txoj kev kwv yees zoo ntawm lub hauv paus focal chaw-sib nrug ntawm koj tus txij nkawm thiab nws lub qws teb cov phooj ywg-yog cov lus hais hauv qab koj daim vis dis aus. Tso Cai, ntau tus yuav yog insipid thiab / lossis phem rau lwm tus, txawm li cas los ob peb tug tej zaum kuj ntxiv tau ob peb kev pom.
Yav tas los uas, youtube muaj qee lub iav sib txawv los pab koj ntsuas seb koj qhov video ua li cas xav tau. Thawj tau nrad cov no yog cov pob kub. Ib tiam uas cia koj pom thaum tib neeg nyob hauv thiab tawm ntawm koj daim vis dis aus.
Lwm txoj hauv kev yog a / b kuaj tawm. Cov lag luam loj tshaj tawm qhov ntawd, li ntawv tau. Txawm li cas los xij koj tuaj yeem ua nws ntawm qhov ntsuas me me los ntawm txoj kev mus taug kev ob qho tshwj xeeb ntawm koj qhov clip. Raws li cov yeeb yaj kiab tsis muaj npe tau txais txiaj ntsig nrog kev pab ntawm tshawb nrhiav tom qab uas saib mus saib qhov twg tau txais cov tshuaj tiv thaiv ntau dua. Tom qab ntawv, koj xaiv tus yeej.
Thaum kawg, muaj google analytics. Yog tias koj xav tsawg kawg cia koj paub yuav ua li cas tons xa mus rau cov neeg tuaj saib koj tau txais los ntawm youtube. Shackleton hais txog ntawm ntau yam, cov neeg tuaj rau koj lub vev xaib los ntawm youtube siv sijhawm ntau dua nyob rau hauv qhov kev tshwm sim uas lawv tau txais ntawm no los ntawm lwm qhov.
Saib ib tus lej hauv Youtube
Nyob rau hauv rooj plaub koj tseem ceeb heev txog kev siv ntawm youtube uas yog kev tshaj tawm thiab kev lag luam, tom qab ntawd ua koj cov kev tshawb fawb. Tsis nco qab kwv yees li saib tv tshaj tawm, thiab siv sijhawm qee lub sijhawm los hla yam uas kub hauv youtube. Harmon hais tias nws thiab nws pab neeg ua haujlwm siv sijhawm ntau nyob rau ib hnub ua qhov ntawd. Harmon hais tias lub hom phiaj yog yuav tsum tau pib “nkag siab cov tswv yim tsim nyog.”
Zaj kwv txhiaj ntawd roi
Yog tias koj tau siv nyiaj hauv kev lag luam youtube, tej zaum koj yuav xav paub txog qhov koj tau coj los qhia rau nws. Qhov tseeb tias tib neeg tau nyem los ntawm koj cov kev tshaj tawm yog qhov ua tau zoo. Txawm li cas los xij novelty yuav muab tso tawm ntawm nrawm yog tias lawv tsis tshua yuav khoom rau dab tsi.
Tam sim no ntawm no yog qhov kev npaj txhij txog: Hais txog qhov tseeb uas google muaj youtube thiab tshaj tawm hauv youtube yog. Los ntawm txoj kev txhais, 21st xyoo pua digital thiab slicing sab. Koj tseem yuav tsum cia siab rau kev ncaj ncees, daim ntawv ntawm roi mus txog qhovtwg.
“Peb tso siab rau qhov ntau ntawm cov views, ntawm kev taw qhia. Cov kev sib xyaw tag nrho rau cov yeeb yaj kiab ntawm peb lub youtube channel tau ze rau ib lab qhov kawg lub sijhawm kuv qhia lawv. Thiab peb tso suab paj nruag rau peb cov xaib los ntawm cov yeeb yaj kiab. Txawm li cas los xij uas yog kwv yees li txhua peb tau muab nyob rau hauv nqe lus ntawm cov ntaub ntawv nyuaj”. Hais tias ed davis, thawj tswj hwm ntawm ceilume. Ib tug graton, calif.-based enterprise uas ua rau cov vuas vov qab nthab thiab muaj qhov tshwj xeeb tshaj 1,000,000 kev xam pom ntawm nws qhov youtube channel. “Peb tseem ntxiv kev vam khom rau yam uas peb cov neeg siv txhawb nqa tib neeg qhia peb lawv mloog. Los ntawm cov xov tooj nyob rau txhua hnub thiab qhov lawv ua tib zoo saib xyuas yog cov neeg siv saib yeeb yaj kiab. Thiab cov duab lus tsa suab pab.”