YouTube Yoyenda ndipo anthu ambiri adzajambula amphaka akusewera piyano. Koma pakati pa mtundu wotsimikizika wamabizinesi ang'onoang'ono amalonda, dzinalo limakhudza chithunzi china chilichonse: zizindikiro zobiriwira.
Otsatsa oterewa amatha kumveka ngati otenga nawo mbali m'maganizo, modabwitsa. Mwachitsanzo, scott imbrie, Mwini wa ma skateboards enieni a youtube, mtundu womwe wamangidwa makamaka pakupezeka kwake pa youtube, akuti nsanjayi ndiyabwino kwa amalonda kuposa ngakhale fb.
Wotembenuza wina aliyense wa youtube ndi jeffrey harmon, wamkulu wotsatsa wa orabrush, provo, Chizindikiro chazotengera zochokera ku utah chomwe pano chidalemba zithunzi zingapo zoyenda bwino pamgwirizano wadziko lonse ku walmart. Ma skateboard enieni, yomwe idalumikizidwa ndi youtube in 2005 ndi orabrush, yomwe idataya kanema wake woyamba wa youtube mu 2009, ndakhala ndikulowera patsogolo pamapindikira, komabe youtube imakhalabe malo abwino kwambiri kuti amasulire kapena kupanga chizindikiro.
Pansipa pali malangizo ochepa ochokera kwa otsatsa omwe akula bwino pa youtube, kuphatikiza ochepa kuchokera pamsewu wopita kumtunda, Woyang'anira malonda wa youtube (ndipo, inde, wachibale wakutali wa wofufuza malo aku polar ernest shackleton).
Gulani zotsatsa
Pazomwe vidiyo yanu mwina sikhala nayo pachabe (kapena konse), muyenera kukumbukira kugula zotsatsa zina pa YouTube. Mwamwayi, mitengo ndiyolondola poyerekeza ndi adwords. Harmon akuti pakadali pano posaka zotsatsa pa YouTube zikuyenda 50 senti molingana ndi dinani vs.. $1.50 mogwirizana ndi pitani pa adwords. Izi zati, usamange ndalama zambiri. M'masiku oyambirira a orabrush, bungwe lidawononga $30 tsiku pazotsatsa zotsatsa pa youtube.
Ngakhale orabrush idapatsidwa ndalama zochulukirapo chifukwa cha tonde wake nthawiyo. Harmon akuti mutha kuchita bwino lero kugula “makanema olimbikitsidwa,” zotsatsa zomwe zimapezeka mukamayang'ana pa youtube. Komabe, osatengera zomwe mumagwiritsa ntchito kutsatsa, onetsetsani kuti zomwe zikugulitsidwazo zikugwiritsidwa ntchito nthawi yofuna. Google idzakhazikitsa ntchito yotsatsa kutengera kufunika kwake.
Musaganize kuti kanema wanu amasuntha
Kodi mwakonzeka kukula kuti mukhale orabrush yotsatirayi? Mwina ndi nthawi yokonzanso zoyembekezera zanu. Harmon amathandizira kudziwa izi 48 Ma kanema amajambulidwa pa youtube mphindi iliyonse, kuti muthe kukhala bwino mutatchova njuga yamphamvu kuposa kuwonera clip yanu itayamba.
“Tonsefe omwe timaganiza kuti atenga kanema akusuntha pa youtube tikulota,” akuti harmon. “tingoyerekeza kumenyedwa, tsopano osati kuthamanga kwanyumba.” manambala osaphika siofunikira kwenikweni kufikira makasitomala oyenera, choncho musadabwe ngati simukuyandikira miliyoni miliyoni.
Gwiritsani ntchito ndemanga, malo otentha ndi / b kuwunika ngati malo anu ozindikira
Mukamabwereka bizinesi ya madison avenue malonda kuti muyambe kuwonera TV. Ayenera kuti adzafunika kutsatsa kutsatsa kuti gulu lowazindikira liziwone. Koma ngati ndinu otsatsa ochepa a diy, kuyerekezera kwanu kopitilira muyeso-kupatula kwa mnzanu ndi anzanu aku rotary-ndiwo mawu pansi pa kanema wanu. Zowona, ambiri atha kukhala opanda nzeru komanso / kapena otukwana, komabe ochepa chabe atha kukhala ndi kuzindikira pang'ono.
Zidutsa pamenepo, youtube ili ndi zida zosiyanasiyana zokuthandizani kudziwa momwe kanema wanu akupezekera. Imodzi mwa izi ndi malo otentha. M'badwo womwe umakupatsani mwayi wowona pomwe anthu akutsegulira ndikutuluka kanema wanu.
Njira zina ndikutsata / b. Mabungwe akuluakulu otsatsa malonda amachita izi, mwabwino. Komabe mutha kuchita pang'ono pang'ono popita kukayendera mitundu iwiri ya clip yanu. Monga kanema yemwe sanatchulidwe amathandizidwa ndi zotsatsa zotsatsa pambuyo pake kuti muwone kuti ndi uti amene amalandila. Kenako, mumasankha wopambana.
Pomaliza, pali google analytics. Ngati mukufuna kukudziwitsani momwe alendo omwe akutumizirani amatani kuchokera ku youtube. Shackleton akunena motere, anthu omwe amabwera patsamba lanu kuchokera ku youtube amakhala nthawi yochulukirapo kuposa momwe angabwerere kuno kuchokera kwina.
Onerani Youtube zingapo
Ngati mukutsutsa za kugwiritsidwa ntchito kwa youtube ngati tsamba lotsatsa komanso lotsatsa, ndiye pangani maphunziro anu. Iwalani za pafupifupi kuwonera zotsatsa pa TV, ndikukhala maola angapo mukukumana ndi zomwe zili zotentha pa youtube. Harmon akuti iye ndi gulu la ogwira nawo ntchito amatha maola ambiri tsiku lililonse akuchita izi. Harmon akuti cholinga ndikuyamba “mvetsetsani malingaliro oyenera.”
Nyimbo kuti roi
Ngati mukuwononga ndalama zotsatsa pa youtube, mwina mungafune kuzindikira zomwe muyenera kuwonetsa. Chowonadi chakuti anthu adadina kudzera pazotsatsa zanu ndichabwino kwambiri. Komabe zachilendo zizitha msanga ngati sizikugula chilichonse.
Tsopano apa pali gawo losayembekezereka: Osatengera zenizeni zomwe google ili nayo pa YouTube ndikutsatsa pa youtube ndi. Kudzera mwa tanthauzo, 21st century digito ndi slicing mbali. Muyenerabe kudalira kusintha koyenera, mawonekedwe a analog a kutsatira kwa roi.
“Timadalira kuchuluka kwa malingaliro, chitsogozo. Zosakanikirana pazosewerera makanema patsamba lathu la youtube zinali pafupi nthawi miliyoni miliyoni zomwe ndidawadziwitsa. Ndipo timayimba nyimbo pamasamba athu kuchokera m'makanema. Komabe ndizo pafupifupi zonse zomwe tapatsidwa m'mawu ovuta kudziwa”. Akutero ed, purezidenti wa ceilume. Chisangalalo, bizinesi yochokera ku calif yomwe imapanga matailosi osanja ndipo imakhala ndi zochulukirapo kuposa 1,000,000 malingaliro panjira yake ya youtube. “Timadaliranso kwambiri zomwe makasitomala athu amathandizira anthu amatiuza kuti amamvera. Kuyambira patelefoni tsiku lililonse komanso zomwe amamvetsera ndikuti makasitomala amaonera makanema. Ndipo zithunzi zoyenda zimathandizira.”