إذا كنت تشتغل في تسويق الفيديو عبر الإنترنت ولديك بعض مقاطع الفيديو التسويقية المستضافة على YouTube, you may be ready for the next step: creating a YouTube channel. A قناة ديب دروب is like a sophisticated form of an online profile. At its most basic, the channel displays your user name, profile, and thumbnails of your Web video collection. في الحقيقة, all registered YouTube users have a basic channel. You can check your own channel by signing into YouTube, clicking on your user name (in the upper-right corner of the screen), and selecting “Account.” ومع ذلك, who wants to settle for being basic? Let’s take a look at a couple of companies that have taken their YouTube channels to more creative heights.
Best Buy’s Geek Squad is successfully using social media and YouTube to reach consumers.Geek Squad uses online videos to share short, “Two Minute Miracle” consumer electronics tips with viewers while also building brand loyalty in the process. After all, if you subscribe to Geek Squad’s channel and regularly learn about consumer electronics from these geeky techs, who are you going to call when you need help on more challenging computer or home theatre installation tasks?
The background of Geek Squad’s channel features the Geek Squad logo which is immediately recognizable and brands the channel appropriately. In the center of the screen is a current Web video alongside smaller thumbnails of other recent marketing videos uploaded by Geek Squad. As you explore the page, you’ll see “modules” containing additional information such as the Geek Squad profile, recent activity, comments, and subscribers.